Hands and hand gestures form the basis of an effective logo. How so? Firstly, they are instantly recognizable. For example, this gym uses the culturally-accepted thumbs up in their logo because it’s widely seen as a positive gesture which is encouraging, motivating, and reiterates the company’s message that they are a “judgement free zone.” Their ability to form letters can spice up text, which assists the logo of one of TV’s most popular shows. The “L” also invokes the Loser gesture which riffs on the old stereotype of glee members being considered “losers.” Some companies take a more straightforward approach with the hand, but check out the following to see how a little imagination can take hand and hand gesture logos a long way:
Here’s a collection of 70 hand-inspired logos.
Want some more? Here are 60 more hand-based logos.
Still not satisfied? Well screw you, you hand logo addict. Just kidding, here’s a final list of 33 more logos.
For your next design project, use all of this inspiration to play around with the form of the hand.